B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
75%
75% -- consumer spending willingness for consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
American Express/FedEx
Primary
Tier A
https://surveysparrow.com/blog/customer-experience-benefits/ ↗
Source Article
10 Benefits of the Customer Experience: Why CX is a Business Priority
What's the difference between a customer who stays for years and one who leaves after a single interaction
More often than not, it comes down to how they were made to feel — not what they were sold. Customer experience has become the primary driver of loyalty, retention, and revenue growth. Yet most…
Original Research
American Express/FedEx
· Original study ↗
Methodology
American Express/FedEx
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 75% | |
| 2023 (current) | 70% | -6.7% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers: 75% consumer spending willingness. Source: American Express/FedEx (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-willing-to-spend-more-with-excellent-cx
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<blockquote cite="https://lighthousedata.io/data/consumers-willing-to-spend-more-with-excellent-cx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer spending willingness for consumers<br><small>Source: American Express/FedEx (2023) · <a href="https://lighthousedata.io/data/consumers-willing-to-spend-more-with-excellent-cx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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