B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
34%
34% -- email address willingness established brand for British consumers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
YouGov
Primary
Tier A
https://internetretailing.net/consumers-happy-to-give-retailers-their-email-address-if-asked-5379/ ↗
Source Article
Consumers happy to give retailers their email address — if asked - InternetRetailing
A new poll conducted by YouGov for e-Dialog has investigated the circumstances under which consumers would be willing to supply a company with their email address. 57% of British consumers would be prepared to include their email address when placing an order through a catalogue and more than 43% wo…
Original Research
YouGov
· Original study ↗
Methodology
YouGov poll for e-Dialog
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
British consumers: 34% email address willingness established brand. Source: YouGov (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-willing-to-share-established-brand
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<blockquote cite="https://lighthousedata.io/data/consumers-willing-to-share-established-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- email address willingness established brand for British consumers<br><small>Source: YouGov (2023) · <a href="https://lighthousedata.io/data/consumers-willing-to-share-established-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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