B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- consumers willing to try ad supported streaming for paid streaming service consumers (2022)
83% of consumers using a paid streaming service stated they would be willing to try an ad-supported model to save money on subscription fees.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
The Wall Street Journal
Primary
Tier B
https://www.wsj.com/articles/disney-to-roll-out-cheaper-ad-supported-subscription-in-late-2022-11646… ↗
Source Article
Pricing Disney+
Last month Disney announced it would begin offering an ad-supported subscription for its video streaming platform, Disney+, by late 2022. Major players in video streaming services like Disney, Paramount Plus, Netflix, and HBO Max are ramping up their pricing strategies in what appears to be a price …
Original Research
The Wall Street Journal
· Original study ↗
Methodology
Survey finding cited from Wall Street Journal
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
paid streaming service consumers: 83% consumers willing to try ad supported streaming. Source: The Wall Street Journal (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-willing-ads-streaming-2022
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<blockquote cite="https://lighthousedata.io/data/consumers-willing-ads-streaming-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers willing to try ad supported streaming for paid streaming service consumers<br><small>Source: The Wall Street Journal (2022) · <a href="https://lighthousedata.io/data/consumers-willing-ads-streaming-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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