B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- consumers want targeted sms offers for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rule.io
Primary
Tier C
https://www.rule.io/digital-communication-en/a-guide-to-effective-sms-and-best-practices-with-rule/ ↗
Source Article
A guide to effective SMS and best practices with Rule
Today, effective marketing strategies are essential for brands to reach their customers. While email and social media have been the go-to channels, SMS remains an untapped resource for many. Surprisingly, only 20% of consumer brands use SMS, mainly due to the perceived complexity and uncertainty of …
Original Research
rule.io
· Original study ↗
Methodology
Original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 75% consumers want targeted sms offers. Source: rule.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-targeted-sms-offers-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-targeted-sms-offers-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers want targeted sms offers for consumers<br><small>Source: rule.io (2026) · <a href="https://lighthousedata.io/data/consumers-want-targeted-sms-offers-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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