B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- consumers want brands to connect on social media for consumers (2022)
64% of consumers want brands to connect with them on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://linchpinseo.com/blog/what-the-best-digital-brands-do-differently/ ↗
Source Article
Linchpin SEO : What the Best Digital Brands Do Differently
In an era where digital reigns supreme, digital marketing has become a non-negotiable aspect of any brand’s strategy. A brand’s digital presence doesn’t just supplement its physical existence; it’s a critical entity, often serving as the first point of contact between a brand and its potential custo…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from 2022 Sprout Social report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% consumers want brands to connect on social media. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-social-connection-2022
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<blockquote cite="https://lighthousedata.io/data/consumers-want-social-connection-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers want brands to connect on social media for consumers<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/consumers-want-social-connection-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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