B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumers want personalized retail experiences for US consumers (2023)
80% of US residents surveyed want retailers to personalize their experiences.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon and GBH Insights
Primary
Tier B
https://helium.marketing/ecommerce-personalization-techniques/ ↗
Source Article
eCommerce Personalization Techniques For More Memorable CX
eCommerce Personalization Techniques To Make Memorable Customer Experiences
You’re likely losing money if you’re not using eCommerce personalization. Sufficiently customizing the customer experience can elevate revenues and improve brand loyalty. Without personalization, there isn’t much to differen…
Original Research
Epsilon and GBH Insights
· Original study ↗
Methodology
Survey of 1,000 US residents by Epsilon and GBH Insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 80% consumers want personalized retail experiences. Source: Epsilon and GBH Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-retailer-personalization-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-retailer-personalization-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers want personalized retail experiences for US consumers<br><small>Source: Epsilon and GBH Insights (2023) · <a href="https://lighthousedata.io/data/consumers-want-retailer-personalization-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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