B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- consumers wanting purchase history based messages for consumers (2026)
Nearly 30% of consumers want brands to use purchase history to send relevant messages.
- Source states 'nearly 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
beyondbracket.com
Primary
Tier C
https://beyondbracket.com/in-house-vs-agency-led-email-marketing/ ↗
Source Article
In-house vs Agency-led Email Marketing: What Works Best in 2026?
Email marketing is anything but dead. Reports show that there will be 4.7–4.8 billion email users by the end of 2026 and that roughly 392 billion emails will be sent each day (mailjet.com). Consumers still rank email among the top channels for promotions, and the brands that refine their strategy co…
Original Research
beyondbracket.com
· Original study ↗
Methodology
"nearly 30%" — approximate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 30% consumers wanting purchase history based messages. Source: beyondbracket.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-purchase-history-messages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-purchase-history-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- consumers wanting purchase history based messages for consumers<br><small>Source: beyondbracket.com (2026) · <a href="https://lighthousedata.io/data/consumers-want-purchase-history-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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