B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- consumers preferring promotional emails for consumers (2022)
According to MailChimp, 49% of consumers said they would like to receive promotional emails from brands they adore.
- Specifically applies to brands consumers adore
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MailChimp
Primary
Tier C
https://startwithrex.com/insights/5-email-marketing-tips-for-small-businesses/ ↗
Source Article
Five email marketing strategies for small businesses
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Is email marketing still important in 2022? With a return on investment of up to 4400%, it remains the best way to attract and retain customers. Before Google Ads and the rise of social, email was the OG channel to reach audiences online.
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Original Research
MailChimp
· Original study ↗
Methodology
Cited from MailChimp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 49% consumers preferring promotional emails. Source: MailChimp (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-promotional-emails-mailchimp
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<blockquote cite="https://lighthousedata.io/data/consumers-want-promotional-emails-mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers preferring promotional emails for consumers<br><small>Source: MailChimp (2022) · <a href="https://lighthousedata.io/data/consumers-want-promotional-emails-mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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