B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

54%

54% -- video content demand for consumers (2025)

2025  · HubSpot

54% of consumers want to see more video content from brands they support.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://defamationremovalattorneysblog.com/leveraging-social-media-content-to-enhance-your-online-im… ↗
Confidence: 55/100 Vintage: 2025 Channel: Wayback
Source Article
Leveraging Social Media Content to Enhance Your Online Image - defamationremovalattorneysblog.com
Leveraging social media content is essential for enhancing one’s online image, as it involves strategically curating and sharing posts, interactions, and multimedia that align with personal or brand identity. The article explores how social media content shapes online presence, the effectiveness of …
Original Research
HubSpot · Original study ↗

Cited to HubSpot study

Methodology documented
Industrymarketing
Plain Text
consumers: 54% video content demand. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- video content demand for consumers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/consumers-want-more-video-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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