B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers desiring more brand video content for consumers (2023)
91% of consumers expressed a desire to see more online video content from brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
digikaimarketing.com
Primary
Tier C
https://digikaimarketing.com/the-power-of-video-marketing-for-your-business/ ↗
Source Article
The Power of Video Marketing for Your Business - Digital Marketing and Advertising Agency
July 23, 2023
In today's digital age, video marketing has emerged as one of the most effective tools for businesses to connect with their audience, enhance their brand, and boost their SEO efforts. But what exactly is video marketing, and why is it so crucial for businesses today? Let's dive in.
Vid…
Original Research
digikaimarketing.com
· Original study ↗
Methodology
Secondary citation in agency blog; original survey not named
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
consumers: 91% consumers desiring more brand video content. Source: digikaimarketing.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers desiring more brand video content for consumers<br><small>Source: digikaimarketing.com (2023) · <a href="https://lighthousedata.io/data/consumers-want-more-video-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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