B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- share of consumers wanting more brand video for consumers (2026)
54% of consumers want to see more video content from the brands they support.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biz.booksy.com
Primary
Tier C
https://biz.booksy.com/blog/instagram-reels-hair-beauty-clients-guide ↗
Source Article
How To Use Instagram Reels To Connect With Your Hair & Beauty Clients: Ultimate Step-By
Original Research
biz.booksy.com
· Original study ↗
Methodology
Consumer preference survey finding cited in Booksy blog post without named original source, sample size, or fieldwork date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 54% share of consumers wanting more brand video. Source: biz.booksy.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-brand-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-more-brand-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of consumers wanting more brand video for consumers<br><small>Source: biz.booksy.com (2026) · <a href="https://lighthousedata.io/data/consumers-want-more-brand-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.