B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer expectation company stance on social issues for US consumers (2020-06)
Almost 60% of the public wants companies to give an opinion specifically on racial equity, social justice, and anti-discrimination.
- Source states 'almost 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020-06
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Corporate Social Mind
Primary
Tier B
https://formomentum.com/a-2020-social-impact-mid-year-review/ ↗
Source Article
A 2020 Social Impact Mid-Year Review - For Momentum
By: Mollye Rhea
Here we are, six months and 16 days into 2020, and it is a natural time to reflect on the plans we made for this year. I think it’s fair to say every business and nonprofit in America is navigating a new plan vs. the one identified in January 2020. On January 31, I was proud to be fe…
Original Research
The Corporate Social Mind
· Original study ↗
Methodology
The Corporate Social Mind survey, fielded June 2020, over 1,000 respondents; value reported as 'almost 60%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 60% consumer expectation company stance on social issues. Source: The Corporate Social Mind (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-companies-opinion-racial-equity-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-companies-opinion-racial-equity-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer expectation company stance on social issues for US consumers<br><small>Source: The Corporate Social Mind (2020-06) · <a href="https://lighthousedata.io/data/consumers-want-companies-opinion-racial-equity-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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