B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- consumers want brand connection for Consumers (social media users) (2024)
According to Sprout Social, 64% of consumers want brands to connect with them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://erahaus.com/digital-marketing/increase-engagement-social-media-platforms/ ↗
Source Article
How to Increase Engagement on Social Media Platforms?
Did you know posts with higher engagement can boost visibility by up to 80% on platforms like Instagram, according to Hootsuite? Increasing engagement on social media platforms is crucial for growing your audience and building brand loyalty. Engagement, likes, comments, and shares, deepens relations…
Original Research
Sprout Social
· Original study ↗
Methodology
Attributed to Sprout Social; no survey size, population, or fieldwork period provided in the citing article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (social media users): 64% consumers want brand connection. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-brands-connect-sprout
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<blockquote cite="https://lighthousedata.io/data/consumers-want-brands-connect-sprout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers want brand connection for Consumers (social media users)<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/consumers-want-brands-connect-sprout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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