B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
68%
68% -- share of consumers wanting brands to participate in conversations for consumers (2024)
68% of consumers want brands to participate in conversations they're mentioned in.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://linchpinseo.com/blog/digital-marketing-for-life-science-companies/ ↗
Source Article
Guide to Digital Marketing for Life Science Companies
Digital marketing uses online-based digital technologies, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital medium to promote products or services. It involves strategies to engage customers and build relationships across various digital channels. Th…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social cited
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 68% share of consumers wanting brands to participate in conversations. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-brand-participation-sprout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-brand-participation-sprout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers wanting brands to participate in conversations for consumers<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/consumers-want-brand-participation-sprout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.