B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- share of consumers visiting social networking sites to read product reviews for social networking sites (2023)
According to a Vocus study, 68% of consumers visit social networking sites to read product reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vocus
Primary
Tier C
https://www.azwebdesignstudios.com/google-vs-facebook-which-one-is-better-for-small-businesses-revie… ↗
Source Article
Google vs. Facebook: Which One is Better for Small Businesses Reviews? - AZ Web Design Studios
Google vs. Facebook: Which One is Better for Small Businesses Reviews?
In today’s digital age, online reviews play a pivotal role in shaping the reputation and credibility of businesses, especially small businesses.
With platforms like Google and Facebook offering review features, the question arise…
Original Research
Vocus
· Original study ↗
Methodology
Vocus study; study date not specified
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social networking sites: 68% share of consumers visiting social networking sites to read product reviews. Source: Vocus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-visit-social-networks-for-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-visit-social-networks-for-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers visiting social networking sites to read product reviews for social networking sites<br><small>Source: Vocus (2023) · <a href="https://lighthousedata.io/data/consumers-visit-social-networks-for-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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