B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
47%
47% -- content pieces viewed before sales contact for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
volpro.net
Primary
Tier C
https://volpro.net/nonprofit-marketing-for-greater-synergy/ ↗
Source Article
Nonprofit Marketing: How Marcoms & Volunteer Services Can Work Toward Greater Synergy
Nonprofit Marketing: How Marcoms & Volunteer Services Can Work Toward Greater Synergy
The Top Line:
Does your communications team talk to your volunteer services team? Too often, the answer is no. But when marketing, fundraising, and volunteer engagement work in silos, everyone loses – especially yo…
Original Research
volpro.net
· Original study ↗
Methodology
Cited research statistic in a nonprofit marketing blog post; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 47% content pieces viewed before sales contact. Source: volpro.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-view-3-5-content-pieces-before-sales
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<blockquote cite="https://lighthousedata.io/data/consumers-view-3-5-content-pieces-before-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- content pieces viewed before sales contact for consumers<br><small>Source: volpro.net (2025) · <a href="https://lighthousedata.io/data/consumers-view-3-5-content-pieces-before-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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