B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumer valuing digital payment tools for checkout for US online shoppers (Q4 2023)
72% of surveyed US online shoppers highly value digital payment tools like digital wallets to make online checkout easy.
- Excludes participants who exclusively shop at major online marketplaces like Amazon
- Targeted respondents aged 18 and above who make at least two online purchases per month
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Early Warning Services, LLC (Paze)
Primary
Tier A
https://www.paze.com/press-release-paze-pulser-report-offers-deep-dive-online-shopping-patterns ↗
Source Article
Press Release: Paze Pulse® report offers deep dive into online shopping patterns | Paze
Paze PulseSM report offers deep dive into online shopping patterns
NEW YORK, Feb. 21, 2024 - New research from the Paze PulseSM Report, by Early Warning Services, LLC, revealed that over the past year, 71% of online shoppers have abandoned their online shopping carts. While an overly complicated che…
Original Research
Early Warning Services, LLC (Paze)
· Original study ↗
Methodology
Online survey by Murphy Research for Early Warning Services; consumers surveyed report highly valuing digital payment tools like digital wallets to make online checkout easy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers: 72% consumer valuing digital payment tools for checkout. Source: Early Warning Services, LLC (Paze) (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-value-digital-payment-checkout-tools-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-value-digital-payment-checkout-tools-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer valuing digital payment tools for checkout for US online shoppers<br><small>Source: Early Warning Services, LLC (Paze) (Q4 2023) · <a href="https://lighthousedata.io/data/consumers-value-digital-payment-checkout-tools-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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