B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

72%

72% -- purchase likelihood from valuable content for Consumers (2026)

Name: Purchase Likelihood From Valuable Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · HubSpot

72% of consumers state that they are more likely to purchase from a brand that consistently provides valuable content.

Specific survey methodology, sample size, and date of the HubSpot report are not detailed in the source text.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2026

Entity

Consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://applaunchpartners.com/pre-order-marketing-3x-conversions-for-2026/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Pre

Original Research

HubSpot · Original study ↗

Methodology

Cited as a HubSpot report on consumer behavior; methodology not described in source

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Consumers: 72% purchase likelihood from valuable content. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-valuable-content-purchase-likelihood

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<blockquote cite="https://lighthousedata.io/data/consumers-valuable-content-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- purchase likelihood from valuable content for Consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/consumers-valuable-content-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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