B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92.4%
92.4% -- share of consumers using reviews for purchase decisions for consumers (2025)
According to a Forbes article cited in the text, 92.4% of consumers use reviews to guide most of their purchasing decisions.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.mara-solutions.com/post/understanding-the-roi-of-online-review-ratings-metrics-kpis-and-… ↗
Source Article
Understanding the ROI of Online Review Ratings: Metrics, KPIs, and More
Understanding the ROI of Online Review Ratings: Metrics, KPIs, and More
A recent article by Forbes shows that 92.4% of consumers use reviews to guide most of their purchasing decisions. Despite all the research and surveys that prove how effective online reviews are, only 36% of small to medium ente…
Original Research
Forbes
· Original study ↗
Methodology
Cited from a Forbes article; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92.4% share of consumers using reviews for purchase decisions. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-use-reviews-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/consumers-use-reviews-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.4%</strong> -- share of consumers using reviews for purchase decisions for consumers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/consumers-use-reviews-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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