B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- consumer trust in ugc for consumers (2026)
78% of consumers trust user-generated content when making purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amt.ai
Primary
Tier C
https://amt.ai/blog/dtc-marketing ↗
Source Article
DTC Marketing: The Complete Strategy Guide for Direct-to
Original Research
amt.ai
· Original study ↗
Methodology
Vendor blog citing research, original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 88% | |
| 2026 (current) | 78% | -11.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 78% consumer trust in ugc. Source: amt.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-ugc-78
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-ugc-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer trust in ugc for consumers<br><small>Source: amt.ai (2026) · <a href="https://lighthousedata.io/data/consumers-trust-ugc-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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