B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- consumer trust in ugc for Millennials (2025)
86% of Millennials consider user-generated content to be a reliable predictor of the caliber of a business, product, or service.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Percolate
Primary
Tier C
https://smaily.com/how-to-use-user-generated-content-in-email-marketing/ ↗
Source Article
How to Use User-Generated Content in Email Marketing
In order to establish a more meaningful connection with their audience, many marketers are searching for a new strategy. User-generated content in email marketing might be exactly what you’re looking for.
User-generated content (UGC) provides brands with a wonderful opportunity to market their goods…
Original Research
Percolate
· Original study ↗
Methodology
Percolate analysis cited by Smaily
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 86% consumer trust in ugc. Source: Percolate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-trust-ugc-86-percent
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<blockquote cite="https://lighthousedata.io/data/millennials-trust-ugc-86-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer trust in ugc for Millennials<br><small>Source: Percolate (2025) · <a href="https://lighthousedata.io/data/millennials-trust-ugc-86-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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