B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- consumers trusting website with real owner photo most for plumbing website consumers (2026)
52% of consumers trusted a website with a real owner photo most in a plumbing scenario.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://plumbingseo.agency/blog/plumbing-website-about-page ↗
Source Article
Why Your Plumbing About Page Matters
- Your About page is where nervous homeowners decide if your company feels real enough to call, especially after they have already checked your reviews.
- BrightLocal's 2026 review survey found that 54% of consumers visit a business website after reading positive reviews. That page has to back up th…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal image trust study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
plumbing website consumers: 52% consumers trusting website with real owner photo most. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-owner-photo-plumbing-website
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-owner-photo-plumbing-website" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers trusting website with real owner photo most for plumbing website consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-trust-owner-photo-plumbing-website" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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