B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- share of consumers trusting recommendations from individuals over brands for consumers (2025)
According to a study by Nielsen, 92% of consumers trust recommendations from individuals over brands.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://defamationremovalattorneysblog.com/engaging-with-influencers-to-strengthen-your-online-reput… ↗
Source Article
Engaging with Influencers to Strengthen Your Online Reputation - defamationremovalattorneysblog.com
Engaging with influencers to strengthen online reputation involves collaborating with credible individuals in a brand’s industry to enhance visibility and trust. This strategy capitalizes on the established relationships influencers have with their audiences, as 49% of consumers rely on their recomm…
Original Research
Nielsen
· Original study ↗
Methodology
Cited to Nielsen study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% share of consumers trusting recommendations from individuals over brands. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-individuals-over-brands-nielsen
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-individuals-over-brands-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of consumers trusting recommendations from individuals over brands for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-trust-individuals-over-brands-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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