B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- trust in creator recommendations for consumers (2025)
71% of consumers say they trust recommendations from creators they follow more than ads from brands directly.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Matter Communications
Primary
Tier C
https://www.bizkol.ai/blog/influencer-marketing-statistics ↗
Source Article
55 Influencer Marketing Statistics for 2026 (Backed by Data)
Every year the influencer marketing industry gets bigger, faster, and more measurable. If you are planning a 2026 program or pitching one internally, you need numbers. The right influencer marketing statistics turn vague creator strategies into business cases your CFO will sign off on. This guide pu…
Original Research
Matter Communications
· Original study ↗
Methodology
Matter Communications 2025 consumer report
Methodology documented
Segmentation
Industryinfluencer_marketing
Channelinfluencer
Cite this stat
Plain Text
consumers: 71% trust in creator recommendations. Source: Matter Communications (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-creators-over-ads-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-creators-over-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- trust in creator recommendations for consumers<br><small>Source: Matter Communications (2025) · <a href="https://lighthousedata.io/data/consumers-trust-creators-over-ads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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