B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- consumer trust with personal data for Consumers (2025)
Only 37% of customers trust companies with their personal data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wavesandalgorithms.com
Primary
Tier C
https://wavesandalgorithms.com/geo-insights/ethics-ai-drive-personal-content ↗
Source Article
The Ethics of AI-Driven Content Personalization: A Comprehensive Guide for 2025
AI-driven content personalization presents a complex ethical landscape where the promise of enhanced user experiences conflicts with fundamental concerns about privacy, algorithmic bias, and consumer manipulation. This guide examines five critical ethical dimensions—privacy risks from vast data coll…
Original Research
wavesandalgorithms.com
· Original study ↗
Methodology
Recent surveys cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 37% consumer trust with personal data. Source: wavesandalgorithms.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-companies-data
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-companies-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- consumer trust with personal data for Consumers<br><small>Source: wavesandalgorithms.com (2025) · <a href="https://lighthousedata.io/data/consumers-trust-companies-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.