B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of consumers more likely to trust brands communicating openly during crisis for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Institute for Public Relations
Primary
Tier C
https://defamationremovalattorneysblog.com/the-role-of-social-media-in-crisis-management-and-reputat… ↗
Source Article
The Role of Social Media in Crisis Management and Reputation Recovery - defamationremovalattorneysblog.com
The article examines the critical role of social media in crisis management and reputation recovery for organizations. It highlights how social media facilitates real-time communication, enabling organizations to disseminate accurate information, counter misinformation, and engage with stakeholders …
Original Research
Institute for Public Relations
· Original study ↗
Methodology
Institute for Public Relations study as cited by secondary blog
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 70% share of consumers more likely to trust brands communicating openly during crisis. Source: Institute for Public Relations (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-brands-open-crisis-communication
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-brands-open-crisis-communication" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of consumers more likely to trust brands communicating openly during crisis for consumers<br><small>Source: Institute for Public Relations (2026) · <a href="https://lighthousedata.io/data/consumers-trust-brands-open-crisis-communication" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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