B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- share of consumers trusting brands with educational content for consumers (2022)
68% of consumers trust a brand more if it produces high-quality, educational content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://linchpinseo.com/blog/what-are-the-4-pillars-of-content-creation/ ↗
Source Article
Linchpin SEO : What Are The 4 Pillars Of Content Creation?
In today’s interconnected digital world, content isn’t just king — it’s the lifeblood of engagement, the cornerstone of branding, and the vehicle of value. Through content, businesses connect with their audiences, conveying information, personality, ethos, and value proposition. Yet, as vital as con…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey, cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% share of consumers trusting brands with educational content. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-brands-educational-content-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-brands-educational-content-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers trusting brands with educational content for consumers<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/consumers-trust-brands-educational-content-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.