B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- consumer trust in branded social media content for consumers (2023)

2023  · Business Wire

38% of consumers trust branded social media content.

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Attribution: Business Wire View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Business Wire Primary Tier C
https://opgomarketing.com/marketing-trends/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
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With the digital marketing world rapidly evolving, it's essential to stay up-to-date with the latest digital marketing trends to keep your business ahead of the competition. With new marketing technologies and innovative marketing trends constantly emerging, keeping track of the latest marketing str…
Original Research
Business Wire · Original study ↗

Study cited from Business Wire

Methodology documented
Industrymarketing
Plain Text
consumers: 38% consumer trust in branded social media content. Source: Business Wire (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-branded-social-content
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-branded-social-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consumer trust in branded social media content for consumers<br><small>Source: Business Wire (2023) · <a href="https://lighthousedata.io/data/consumers-trust-branded-social-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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