B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

62%

62% -- consumer trust ai content rate for consumers (2024)

2024  · Hootsuite

62% of consumers say they are less likely to engage with and trust content if they know it was created by an AI application.

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Attribution: Hootsuite View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Hootsuite Primary Tier B
https://threecrownsmarketing.com/blog/2024-social-media-trends/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
2024 Social Media Trends for Financial Advisors | Three Crowns
Building Your 2024 Social Media Strategy: 10 Key Predictions and Insights Every Financial Advisor Should Know Justine Young Senior Content Writer It’s (almost) the new year – and as you look back at your marketing wins and whoopsies of 2023, it’s also a great time to make a plan for the future, incl…
Original Research
Hootsuite · Original study ↗

Cited from Hootsuite Social Trends 2024 Report

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelsocial
Plain Text
consumers: 62% consumer trust ai content rate. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-ai-content-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-ai-content-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumer trust ai content rate for consumers<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/consumers-trust-ai-content-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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