B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- consumers trusting ai recommendations as much as reviews for US consumers (2026)
42% of consumers trust AI recommendations as much as traditional online reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://www.marketingcode.com/ai-search-6-to-45-percent-contractors-invisible/ ↗
Source Article
45% Of Consumers Use AI Search For Local Services — Is Your Business Visible? | MarketingCode
6% to 45% in One Year. AI Search Just Became Your Front Door.
45% of consumers now use AI tools to find local services -- up from 6% twelve months ago. ChatGPT recommends just 1.2% of local businesses. Google's review dominance dropped from 83% to 71%. The contractors who show up in AI results get t…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2026 Local Consumer Review Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 42% consumers trusting ai recommendations as much as reviews. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-ai-as-reviews-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-ai-as-reviews-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- consumers trusting ai recommendations as much as reviews for US consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-trust-ai-as-reviews-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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