B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share of consumers willing to trust ai agents with human traits for consumers (2026)
68% of consumers are more willing to trust AI agents if they see some human traits in them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier C
https://mercatusoutsourcing.com/7-customer-support-outsourcing-trends-2026/ ↗
Source Article
7 Customer Service Trends in 2026| Mercatus Outsourcing
Customer service trends are transforming how businesses manage both in-house and outsourced support. New trends are emerging such as higher personalization of services, AI integrations, more privacy and transparency concerns and the need for a more proactive approach. A significant 63% of organizati…
Original Research
Zendesk
· Original study ↗
Methodology
Cited from Zendesk by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% share of consumers willing to trust ai agents with human traits. Source: Zendesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-ai-agents-human-traits-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-ai-agents-human-traits-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers willing to trust ai agents with human traits for consumers<br><small>Source: Zendesk (2026) · <a href="https://lighthousedata.io/data/consumers-trust-ai-agents-human-traits-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.