B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumer sustainability importance rate for US/global consumers (2025)
81% of consumers say that sustainability is important to them when making purchasing decisions according to Nielsen.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://snowballpm.com/crushing-the-direct-mail-game-with-sustainable-practices/ ↗
Source Article
Crushing the Direct Mail Game With Sustainable Practices
As a women-owned business, we pride ourselves on providing top-notch direct mail execution services that have a sustainable focus. But let me tell you, it wasn’t easy getting here. Here’s why we started Snowball Print Marketing and how we’re making a difference in the industry.
First, let’s talk abo…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen research by Snowball Print Marketing blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US/global consumers: 81% consumer sustainability importance rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-sustainability-purchasing-nielsen
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<blockquote cite="https://lighthousedata.io/data/consumers-sustainability-purchasing-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer sustainability importance rate for US/global consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-sustainability-purchasing-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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