B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- consumer sustainability importance rate for US consumers (2021)

2021  · Ahold Delhaize USA

43% of consumers feel sustainability is extremely important, according to Ahold Delhaize USA proprietary research.

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Attribution: Ahold Delhaize USA View source
Lighthouse Research Team
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Source verified Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2021
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ahold Delhaize USA Primary Tier A
https://www.aholddelhaize.com/news/ahold-delhaize-usa-announces-sustainability-goals-to-drive-local-… ↗
Confidence: 57/100 Vintage: 2021 Channel: Wayback
Source Article
Ahold Delhaize USA Announces Sustainability Goals to Drive Local Impact, Greater Purpose
Press release Commitments Support Healthier Choices, Greater Transparency, Eliminating Waste and Taking Bold Climate Action QUINCY, Mass., Feb. 11, 2021 (GLOBE NEWSWIRE) -- Ahold Delhaize USA, the parent company of leading omnichannel grocery retailers Food Lion, Giant Food, The GIANT Company, Hanna…
Original Research
Ahold Delhaize USA · Original study ↗

Ahold Delhaize USA proprietary research

Methodology documented
Industrymarketing
Plain Text
US consumers: 43% consumer sustainability importance rate. Source: Ahold Delhaize USA (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-sustainability-extremely-important-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-sustainability-extremely-important-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- consumer sustainability importance rate for US consumers<br><small>Source: Ahold Delhaize USA (2021) · <a href="https://lighthousedata.io/data/consumers-sustainability-extremely-important-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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