B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumers considering sustainability in purchasing for Consumers across 16 countries (2023)
On average across 16 countries studied, 60 percent of people consider climate or sustainability criteria an active part of product purchasing.
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Lighthouse Research Team
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GSMA Intelligence
Primary
Tier B
https://www.vox.co.za/content-hub/article/sustainability-and-telecom-businesses-why-green-is-the-way… ↗
Source Article
Sustainability and Telecom Businesses: Why Green is the Way to Go - Vox
Business Benefits for Organisations Aiming to Reduce their Carbon Footprint
We are living in interesting times.
A number of local events so far are all pointing to this year going down in history as being a big one. To name just a few, this includes the 2024 local national elections resulting in a G…
Original Research
GSMA Intelligence
· Original study ↗
Methodology
GSMA Intelligence survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers across 16 countries: 60% consumers considering sustainability in purchasing. Source: GSMA Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-sustainability-purchasing-criteria
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<blockquote cite="https://lighthousedata.io/data/consumers-sustainability-purchasing-criteria" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers considering sustainability in purchasing for Consumers across 16 countries<br><small>Source: GSMA Intelligence (2023) · <a href="https://lighthousedata.io/data/consumers-sustainability-purchasing-criteria" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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