B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- consumers valuing sustainability when buying food for food consumers (2025)
77% of consumers believe sustainability is important when buying food.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nory.ai
Primary
Tier C
https://www.nory.ai/blog/the-ins-and-outs-of-seasonal-menus-how-to-boost-profits-and-minimise-your-e… ↗
Source Article
Seasonal Menus: 3 Examples and How to Build One — Nory
The ins and outs of seasonal menus: How to boost profits and minimise your environmental impact
A seasonal menu is a restaurant menu that changes throughout the year based on which ingredients are in season. Restaurants use them to reduce ingredient costs, increase profit margins, and improve sustai…
Original Research
nory.ai
· Original study ↗
Methodology
Cited by Nory blog; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
food consumers: 77% consumers valuing sustainability when buying food. Source: nory.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-sustainability-food-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-sustainability-food-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers valuing sustainability when buying food for food consumers<br><small>Source: nory.ai (2025) · <a href="https://lighthousedata.io/data/consumers-sustainability-food-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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