B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumer preference for socially aligned brands for Consumers (2021)
88% of consumers want to support brands that have social causes aligned with their products or services.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://waterbearmarketing.com/direct-traffic-and-drive-sales-for-your-business-with-digital-marketi… ↗
Source Article
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Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 88% consumer preference for socially aligned brands. Source: Forbes (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-support-social-cause-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-support-social-cause-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer preference for socially aligned brands for Consumers<br><small>Source: Forbes (2021) · <a href="https://lighthousedata.io/data/consumers-support-social-cause-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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