B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- consumer abandonment rate for consumers (2026)
68% of consumers would stop using a local business if they found inconsistent contact details.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://nexagrowth.co.uk/blog/nap-consistency/ ↗
Source Article
What Is NAP Consistency: Why It’s Crucial for Local SEO in 2026
- NAP consistency, or consistent Name, Address, and Phone Number data, is a foundational element of local SEO.
- Consistent NAP data helps build trust with search engines, improves local pack rankings, and enhances customer trust.
- Inconsistent NAP details can confuse search engines, leading to dup…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal consumer survey, cited by Nexa Growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% consumer abandonment rate. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-using-business-inconsistent-details
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stop-using-business-inconsistent-details" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer abandonment rate for consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-stop-using-business-inconsistent-details" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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