B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- consumers abandoning brands over data misuse for consumers (2026)
75% of customers would stop doing business with brands they think misuse their data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gainhq.com
Primary
Tier C
https://gainhq.com/blog/ethical-ai-software/ ↗
Source Article
Ethical AI Software: Secure, And Trustworthy AI Systems - GainHQ
Ethical AI Software: Building Responsible, Secure, And Trustworthy AI Systems
by Daniel Wright | Jan 25, 2026 | Software Development Insights
Table of Contents
- What Is Ethical AI Software
- Why Ethical AI Software Is Important For Modern Enterprises
- Core Principles Behind Ethical AI Software Dev…
Original Research
gainhq.com
· Original study ↗
Methodology
Cited consumer survey; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 75% consumers abandoning brands over data misuse. Source: gainhq.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-business-data-misuse-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stop-business-data-misuse-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers abandoning brands over data misuse for consumers<br><small>Source: gainhq.com (2026) · <a href="https://lighthousedata.io/data/consumers-stop-business-data-misuse-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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