B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- share of consumers stopping business after data protection failure for consumers (2026)

Name: Share Of Consumers Stopping Business After Data Protection Failure Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · McKinsey

40% of consumers stopped doing business with a company after learning it failed to protect customer data.

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

https://www.airwallex.com/en-il/blog/digital-trust-in-online-payments ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Digital trust in online payments – Elliot Colquhoun

Original Research

McKinsey · Original study ↗

Methodology

McKinsey study on digital trust, cited by Airwallex

Methodology documented

Segmentation

IndustryFinTech RegionGlobal Channelcontent

Cite this stat

Plain Text

consumers: 40% share of consumers stopping business after data protection failure. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-after-data-breach-mckinsey

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-stop-after-data-breach-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers stopping business after data protection failure for consumers<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/consumers-stop-after-data-breach-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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