B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31.5%
31.5% -- share of consumers starting online shopping with google for US consumers (2023-03)
31.5% of U.S. consumers start with Google when shopping online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.5%
Unit
Percentage
Data Vintage
2023-03
Entity
Sample Size
8,153
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
meghanmonaghan.com
Primary
Tier C
https://meghanmonaghan.com/blogging-for-small-business/ ↗
Source Article
Blogging for Small Business: 7 Reasons It’s Essential in 2024
Is having a blog on your small business website really worth the investment of time and money?
Or, is it an outdated content marketing strategy that has been replaced by social media and video?
News flash: blogging isn’t dead! While social media and video have their strengths, blogging for small bus…
Original Research
meghanmonaghan.com
· Original study ↗
Methodology
Survey of 8,153 U.S. consumers, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 31.5% share of consumers starting online shopping with google. Source: meghanmonaghan.com (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-start-shopping-google-vs-social
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-start-shopping-google-vs-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.5%</strong> -- share of consumers starting online shopping with google for US consumers<br><small>Source: meghanmonaghan.com (2023-03) · <a href="https://lighthousedata.io/data/consumers-start-shopping-google-vs-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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