B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of consumers starting research in ai search for Consumers (2025)
37% of consumers start their research in ChatGPT, Perplexity, or Google AI Overviews instead of traditional search.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amicited.com
Primary
Tier C
https://www.amicited.com/da/blog/improve-ai-search-representation-geo-strategies/ ↗
Source Article
7 måder at forbedre, hvordan AI-søgning repræsenterer dit website
Original Research
amicited.com
· Original study ↗
Methodology
Cited research, original publisher not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 37% share of consumers starting research in ai search. Source: amicited.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-start-research-ai-search-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-start-research-ai-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of consumers starting research in ai search for Consumers<br><small>Source: amicited.com (2025) · <a href="https://lighthousedata.io/data/consumers-start-research-ai-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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