B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
74%
74% -- share of consumers relying on social media for purchasing decisions for Consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialjazz.com
Primary
Tier C
https://www.socialjazz.com/blog/social-jazz-social-media-scheduler-in-3-minutes ↗
Source Article
Create a Year’s Worth of Engaging Content in 3 Minutes — Social Jazz
Create a Year’s Worth of Engaging Content in 3 Minutes
Content is still King
When content is king, it’s more important than ever to have a system in place for regularly creating engaging and interesting social media content for your agency. But who has the time or energy to sit down for hours at a t…
Original Research
socialjazz.com
· Original study ↗
Methodology
Cited as 'a recent survey' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 74% share of consumers relying on social media for purchasing decisions. Source: socialjazz.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-media-purchase-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-social-media-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of consumers relying on social media for purchasing decisions for Consumers<br><small>Source: socialjazz.com (2024) · <a href="https://lighthousedata.io/data/consumers-social-media-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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