B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers using social media to engage with businesses for consumers (2025)
Around 80% of consumers use social media to engage with businesses.
- Approximation ('around 80%')
- Secondary citation of CallCenter Hosting data without specific study date or methodology details
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CallCenter Hosting
Primary
Tier C
https://foresitegrp.com/customer-service/ ↗
Source Article
4 Tips to Improve Your Social Media Customer Service
Does your business have responsive social media? Have you put thought into your online customer service? If not, it’s time that you do. It’s great to use social platforms to update your audience on new products or services but it’s also so importa…
Original Research
CallCenter Hosting
· Original study ↗
Methodology
Article cites data from CallCenter Hosting; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers using social media to engage with businesses. Source: CallCenter Hosting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-media-engage-businesses
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<blockquote cite="https://lighthousedata.io/data/consumers-social-media-engage-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers using social media to engage with businesses for consumers<br><small>Source: CallCenter Hosting (2025) · <a href="https://lighthousedata.io/data/consumers-social-media-engage-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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