B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

93%

93% -- share of consumers using social media in buying decisions for e-commerce consumers (2019)

Name: Share Of Consumers Using Social Media In Buying Decisions Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2019 · Magento

Almost 93% of consumers use social media when making buying decisions.

Source states 'almost 93%'

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Attribution: Magento View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2019

Entity

e-commerce consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Magento Primary Tier C

https://digitalgorkhaa.com/social-media-for-e-commerce/ ↗

Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Social Media For E-Commerce - Marketing Strategies For Better Result

According to Magento, ‘while making any buying decision almost 93% of consumers take the help of social media and 90% of them rely on recommendations made by their peers, which makes social media marketing as important as search engine marketing in the eCommerce business. As per Shareaholic, a U.S. …

Original Research

Magento · Original study ↗

Methodology

Cited from Magento; original methodology not stated

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

e-commerce consumers: 93% share of consumers using social media in buying decisions. Source: Magento (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-media-buying-decisions

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-social-media-buying-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of consumers using social media in buying decisions for e-commerce consumers<br><small>Source: Magento (2019) · <a href="https://lighthousedata.io/data/consumers-social-media-buying-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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