B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- share getting recommendations from friends family social media for US consumers (2018)
22% of surveyed consumers get recommendations from friends, family, and connections on social media when planning their holiday grocery shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JDA (Blue Yonder)
Primary
Tier A
https://blog.blueyonder.com/3-trends-retailers-can-be-thankful-for-from-our-pre-thanksgiving-consume… ↗
Source Article
3 Trends Retailers Can Be Thankful for from Our Pre-Thanksgiving Consumer Survey
The results from our latest consumer survey are in. Grocers have some big reasons to be thankful going into Thanksgiving this year– and some trends to keep top-of-mind moving into 2019 (hint: think eCommerce!)
JDA surveyed over a thousand consumers for insights into their shopping habits to get a lo…
Original Research
JDA (Blue Yonder)
· Original study ↗
Methodology
JDA consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 22% share getting recommendations from friends family social media. Source: JDA (Blue Yonder) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-family-recommendations-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-social-family-recommendations-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share getting recommendations from friends family social media for US consumers<br><small>Source: JDA (Blue Yonder) (2018) · <a href="https://lighthousedata.io/data/consumers-social-family-recommendations-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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