B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- share of people abandoning good deals from companies with bad reviews for online consumers (2023)
86% of people would pass up a good deal from a company that has bad reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/optimize-your-hotel-listings-to-increase-bookings-all-you-need-t… ↗
Source Article
Optimize Your Hotel Listings to Increase Bookings - All You Need to Know
What are the best booking sites for hotels?
When it comes to booking a hotel in 2023, there are a variety of sites that can help you get the best deals and maximize your revenue. The six top hotel booking sites to consider listing your property are Google Hotels, Booking.com, TripAdvisor, Trivago, E…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Unattributed survey statistic cited in blog post
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
online consumers: 86% share of people abandoning good deals from companies with bad reviews. Source: mara-solutions.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-skip-good-deals-bad-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-skip-good-deals-bad-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of people abandoning good deals from companies with bad reviews for online consumers<br><small>Source: mara-solutions.com (2023) · <a href="https://lighthousedata.io/data/consumers-skip-good-deals-bad-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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