B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- share of consumers watching short form social video for Consumers (2022)
52% of consumers watch short form social video content for entertainment and relaxation.
- Headline-level summary only
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MartechAsia (citing unnamed research)
Primary
Tier B
https://martechasia.net/marketing-intelligence/ ↗
Source Article
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52% of consumers watch short form social vi…
Original Research
MartechAsia (citing unnamed research)
· Original study ↗
Methodology
Research cited in MartechAsia article; headline-level detail only
Methodology documented
Segmentation
Industrymarketing_tech
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Consumers: 52% share of consumers watching short form social video. Source: MartechAsia (citing unnamed research) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-short-form-video-entertainment-2022
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<blockquote cite="https://lighthousedata.io/data/consumers-short-form-video-entertainment-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of consumers watching short form social video for Consumers<br><small>Source: MartechAsia (citing unnamed research) (2022) · <a href="https://lighthousedata.io/data/consumers-short-form-video-entertainment-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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