B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- online shopping penetration mobile desktop for Consumers (2020)
60% of total consumers shop via mobile and desktop.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hunch
Primary
Tier A
https://blog.hunchads.com/blog/social-advertising-trends-2021 ↗
Source Article
What we learned about Social Advertising in 2020, and what trends will emerge in 2021 | Hunch
Last updated Feb 15th, 2021
This year was a huge turning point for many brands. The pandemic hit some companies hard, while others prospered.
Either way, users’ online behaviour and overall marketing trends are inevitably changed.
During 2020, Hunch helped companies and marketing agencies to automat…
Original Research
Hunch
· Original study ↗
Methodology
Share of total consumers shopping via mobile and desktop channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 60% online shopping penetration mobile desktop. Source: Hunch (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-shopping-mobile-desktop-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-shopping-mobile-desktop-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- online shopping penetration mobile desktop for Consumers<br><small>Source: Hunch (2020) · <a href="https://lighthousedata.io/data/consumers-shopping-mobile-desktop-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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