B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- consumers willing to share email for incentive for Global consumers (2022)
90% of consumers are willing to share their email address in exchange for an incentive or favorable exchange according to a Google and BCG study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google & Boston Consulting Group
Primary
Tier B
https://marketingwsieci.pl/podsumowanie-miesiaca-w-e-commerce-styczen-2022/ ↗
Source Article
🥇 Podsumowanie miesiąca w e-commerce: styczeń 2022 - Marketing w sieci - blog o marketingu internetowym!
Podsumowanie miesiąca w e-commerce: styczeń 2022
Co działo się w branżach e-commerce i SEO w pierwszym miesiącu nowego roku? W podsumowaniu tym dowiesz się o ostatnich najważniejszych wydarzeniach ze świata handlu. Oprócz tego znajdziesz tu przydatne informacje z ciekawych raportów oraz nowe porady …
Original Research
Google & Boston Consulting Group
· Original study ↗
Methodology
Google/BCG survey; share of email willing to give email in exchange for a small incentive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global consumers: 90% consumers willing to share email for incentive. Source: Google & Boston Consulting Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-share-email-for-small-incentive
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-share-email-for-small-incentive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers willing to share email for incentive for Global consumers<br><small>Source: Google & Boston Consulting Group (2022) · <a href="https://lighthousedata.io/data/consumers-share-email-for-small-incentive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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