B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- share of respondents seeking uplifting content for social media users (2022)

2022  · HubSpot

34% of respondents in a HubSpot Blog Survey reported looking for uplifting or positive content on social media.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2022
Entity
social media users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://dmxmarketing.com/more-consumers-looking-for-video-content-on-social-media-now-then-2-years-a… ↗
Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl
Source Article
More consumers looking for video content on social media now then 2 years ago
- The last 2 years have seen major changes to the social media landscape, with video content quickly becoming one of the most popular forms for users, with the major social media sites all trying to capitalize. - Part of this rise is due to the effects of the pandemic, as more people spent time on s…
Original Research
HubSpot · Original study ↗

HubSpot Blog Survey, self-reported consumer survey

Methodology documented
Industrymarketing
Plain Text
social media users: 34% share of respondents seeking uplifting content. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-seeking-uplifting-social-content
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<blockquote cite="https://lighthousedata.io/data/consumers-seeking-uplifting-social-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of respondents seeking uplifting content for social media users<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/consumers-seeking-uplifting-social-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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